Meta tags are snippets of text that describe a page's content; they don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help search engines understand what a web page is about. They also help dictate how your content appears in search results.
Meta tags, especially the title and description, significantly influence click-through rates from search results. While keywords are less crucial for ranking now, they can still help define content. Robots and viewport tags are vital for controlling crawling and ensuring mobile responsiveness.
The generated meta tags should be placed within the `
` section of your HTML document.No, only the Title and Description are considered essential for most sites. Keywords and Author are optional. Robots and Viewport have default recommended values, but you can change them if needed.